We all have those pieces at the back of the wardrobe, bought for yet another wedding/party/job interview but then not worn more than a couple of times. Girl Meets Dress.com reconciles such fashion conundrums perfectly.
The Concept
Girl Meets Dress allows you to hire from over 150 of the best international designers for as little as 90% off their retail price. Hiring a dress allows women to very easily wear more trend led, time-sensitive fashions, while continuing to invest only in those classic pieces which will stand the test of time.
The History
Launched in 2009 by Co-Founders Anna Bance and Xavier de Lecaros-Aquise. Anna had the idea for Girl Meets Dress after leaving Hermes where she was UK PR Manager for 3 years, inspired by the constant lending and borrowing which goes on within the fashion industry. After graduating from the London College of Fashion, she worked in the fashion editorial teams for InStyle, Wallpaper, The Telegraph, Harpers Bazaar etc before joining Hermes PR.
Why I adore it
Whether a bridesmaid, mother of the bride or wedding guest I think there are some fabulous dresses to choose from at a fraction of the cost. I spent far too long browsing the website, especially at the ‘meeting’ category, this could be very useful when attending UKAWP events as I invariably get photographed so its always embarrassing if I wear the same dress twice!
Some of my favourites
BRIDESMAID
HALSTON HERITAGE – Red Gathered Dress
HIRE : £59 – RRP: £585
MARCHESA NOTTE – Silk Frill Detail Gown
HIRE : £189 – RRP: £1,169
WEDDING GUEST
MARCHESA NOTTE – Floral Applique Dress
HIRE : £69 – RRP: £759
VELVET – Turquoise Ruched Dress
HIRE : £39 – RRP: £145
MOTHER OF THE BRIDE
YVES SAINT LAURENT – Red Shimmering Silk Dress
HIRE : £129 – RRP: £835
ROBERTO CAVALLI – Jewel Floral Dress
HIRE : £129 – RRP: £640
